Sydow, Jörg; Windeler, Arnold; Wirth, Carsten; Staber, Udo - In: Scandinavian Journal of Management 26 (2010) 1, pp. 13-24
Summary Our study of German television content production firms entering the Hungarian market and other markets, and of U.S. firms entering the German market shows that foreign market entry in this industry often takes the form of network entry and, in some cases, collective network entry. The...