Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek - In: Benchmarking: An International Journal 27 (2020) 10, pp. 2807-2830
Purpose: This paper examines differences in the discounts offered during Deal of the Day (DOD) promotion schemes by online retailers based on product category, festival season and the economic status of a country. Design/methodology/approach: In study 1, the authors conducted three focus group...