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Matching green messages with brand positioning to improve brand evaluation

Luz, Victoria Vilasanti da; Mantovani, Danielle; … - In: Journal of business research : JBR 119 (2020), pp. 25-40

Persistent link: https://www.econbiz.de/10012416925

Customer perception, purchase intention and buying decision for branded products : measuring the role of price discounts

Dangi, Amit; Saini, Chand P.; Singh, Vijay; Hooda, Jayant - In: Journal of revenue and pricing management 20 (2021) 2, pp. 194-203

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Identifying antecedent conditions for luxury brand purchase

Jin, Ting; Prentice, Catherine; Shao, Wei - In: Journal of retailing and consumer services 60 (2021), pp. 1-10

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Identifying the drivers of luxury brand sales in emerging markets : an exploratory study

Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 111 (2020), pp. 25-40

Persistent link: https://www.econbiz.de/10012237748

When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing

Yu, Shubin; Hu, Yangjuan - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

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Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands

Masé, Stefania; Cedrola, Elena; Davino, Cristina; … - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 55-66

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What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies

Amaral, Nelson Borges - In: The journal of brand management : an international journal 27 (2020) 6, pp. 691-709

Persistent link: https://www.econbiz.de/10012304076

What shapes adolescents' attitudes toward luxury brands? : the role of self-worth, self-construal, gender and national culture

Bakir, Aysen; Gentina, Élodie; Gil, Luciana de Araujo - In: Journal of retailing and consumer services 57 (2020), pp. 1-12

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Analysis of the impact of social network sites and eWOM marketing, considering the reinforcing dimensions of the concept of luxury, on tendency toward luxury brand

MajlesiRad, Zahra; Shoushtari, Abdol Hamid Haji pour - In: Future Business Journal 6 (2020) 19, pp. 1-19

toward luxury brand or in other words, on purchase intent trigger toward this type of brand. It also outlines that … showed a significant impact of social network sites marketing on tendency to luxury brand. The research offers implications … for developing effective marketing strategy through social network sites and helps luxury brand managers to build strong …

Persistent link: https://www.econbiz.de/10012308420

Understanding consumer perceptions of luxury brands

Romaniuk, Jenni; Huang, Ava - In: International journal of market research 62 (2020) 5, pp. 546-560

Persistent link: https://www.econbiz.de/10012308958