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The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta - In: The IUP journal of brand management : IJBRM 13 (2016) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
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Luxury brand commitment : a study of Chinese consumers
Li, Ning; Robson, Andrew; Coates, Nigel - In: Marketing intelligence & planning 32 (2014) 7, pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
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I’ve wanted a BMW since I was a kid : an exploratory analysis of the aspirational brand
Trocchia, Philip J.; Saine, Ruby Q.; Luckett, Michael G. - In: The journal of applied business research 31 (2015) 1, pp. 331-343
Persistent link: https://www.econbiz.de/10010503413
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Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri; Buchanan-Oliver, Margo - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
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When luxury advertising adds the identitary values of luxury : a semiotic analysis
Anido Freire, N. - In: Journal of business research : JBR 67 (2014) 12, pp. 2666-2675
Persistent link: https://www.econbiz.de/10010483025
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Drivers of attitudes toward luxury brands : a cross-national investigation into the roles of interpersonal influence and brand consciousness
Yim, Mark Yi-cheon; Sauer, Paul L.; Williams, Jerome D.; … - In: International marketing review 31 (2014) 4, pp. 363-389
Persistent link: https://www.econbiz.de/10010388823
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Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik - 2014
Consumer perception, wine marketing, luxury brand management. - Konsumentenseitige Wahrnehmung, Weinmarketing …
Persistent link: https://www.econbiz.de/10010390488
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Markenloyalität im Premiumsegment des Automobilmarkts : Determinanten und Wirkungsbeziehungen
Großkurth, Bernd - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002191522
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Prestige brands or luxury brands? An exploratory inquiry on consumer perceptions
Dubois, Bernard; Szellar, Sandor - 2002
Persistent link: https://www.econbiz.de/10001687929