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Enhancing occupational health and safety in young workers : the role of social marketing

Lavack, Anne M.; Magnuson, Sherry L.; Deshpande, Sameer; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 193-204

Persistent link: https://www.econbiz.de/10003832742

Factors influencing healthy eating habits among college students : an application of the health belief model

Deshpande, Sameer; Basil, Michael D.; Basil, Debra Z. - In: Health marketing quarterly 26 (2009/10) 2, pp. 145-164

Persistent link: https://www.econbiz.de/10003860273

A comparison of consumers and dieticians : nutrition focus, food choice, and mental accounting

Basil, Michael D.; Basil, Debra Z.; Deshpande, Sameer - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 283-297

Persistent link: https://www.econbiz.de/10003893355

Communications in social marketing

Alden, Dana; Basil, Michael D.; Deshpande, Sameer - In: The SAGE handbook of social marketing, (pp. 167-177). 2011

Persistent link: https://www.econbiz.de/10009380669

The marketing market : matching academic hiring institutions and job candidates

Basil, Michael D.; Basil, Debra Z. - In: Journal of marketing education : JME 30 (2008) 2, pp. 138-149

Persistent link: https://www.econbiz.de/10003750096

Guilt and giving : a process model of empathy and efficacy

Basil, Debra Z.; Ridgway, Nancy M.; Basil, Michael D. - In: Psychology & marketing 25 (2008) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10003735793

Social Marketing in Action : Cases from Around the World

Basil, Debra Z. (ed.); Diaz-Meneses, Gonzalo (ed.); … - 2019

Part I: Understanding Social Marketing -- Chapter 1 The Big Picture in Social Marketing -- Chapter 2 The Fundamentals of Social Marketing -- Chapter 3 Research and Evaluation in Social Marketing -- Chapter 4 Theory in Social Marketing -- Chapter 5 A Brief History of Social Marketing -- Part II...

Persistent link: https://www.econbiz.de/10012398433

Guilt appeals: The mediating effect of responsibility

Basil, Debra Z.; Ridgway, Nancy M.; Basil, Michael D. - In: Psychology & marketing 23 (2006) 12, pp. 1035

Persistent link: https://www.econbiz.de/10007380272

The marketing market: A study of PhD supply, demand, hiring institutions, and job candidates

Basil, Michael D.; Basil, Debra Z. - In: Journal of business research : JBR 59 (2006) 4, pp. 516

Persistent link: https://www.econbiz.de/10006713290

Guilt and giving: A process model of empathy and efficacy

Basil, Debra Z.; Ridgway, Nancy M.; Basil, Michael D. - In: Psychology & marketing 25 (2008) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10007894658