Kaur, Jaspreet; Parida, Ratri; Ghosh, Sanjukta; Lavuri, … - In: Society and Business Review 17 (2021) 1, pp. 22-44
Purpose: This study aims to examine the impact of the three dimensions of materialism, namely, possessiveness, envy and non-generosity along with attitude on the purchase intention of sustainable luxury products. Design/methodology/approach: The research study contains a descriptive approach to...