Battour, Mohamed; Salaheldeen, Mohamed; Mady, Khalid - In: Journal of Islamic Marketing 13 (2021) 4, pp. 887-897
Purpose: The aim of this conceptual paper is to define Halal tourism based on the current practices and to explore the available innovative business opportunities in Halal travel industry that could be exploited by Halal entrepreneurs. Design/methodology/approach: Critical assessment in Halal...