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Got employer image? : how appl...
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Consumer behaviour
6
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6
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3
Brand citizenship behavior
2
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2
Brand image
2
Customer lifetime value
2
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Attitude toward the point of sale display
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German
34
English
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Horstmann, Felix
34
Hoppe, Daniel
20
Wagner, Udo
7
Franke, Nikolaus
3
Reisinger, Heribert
3
Bemmaor, Albert C.
2
Bodendorf, Freimut
2
Hanefeld, Susanne
2
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Schott, Peter
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Frozza, Rejane
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Furstenau, Leonardo Bertolin
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Glady, Nicolas
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
29
Journal of marketing management : MM
3
Marketing : journal of research and management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Product & Brand Management
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Corporate reputation review
1
Fallstudien aus der österreichischen Marketingpraxis ; 4
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International Journal of Business Science & Applied Management (IJBSAM)
1
International journal of production research
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of the American Statistical Association
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The international journal of business science & applied management : IJBSAM
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
44
OLC EcoSci
5
RePEc
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EconStor
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USB Cologne (EcoSocSci)
1
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Helen Keller : selected writings
Keller, Helen
-
2005
Persistent link: https://www.econbiz.de/10004881417
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2
Van Laack : Neuausrichtung eines Markenklassikers
Hoppe, Daniel
-
2006
Persistent link: https://www.econbiz.de/10003953494
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3
Multiple commitments and behaviors : a mixed concept approach
Hoppe, Daniel
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011700757
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4
Argument-based versus emotion-based videos during the early stages of recruitment : effects on perceived employer brand image, application intentions, and positive word-of-mouth
Hoppe, Daniel
- In:
Corporate reputation review
24
(
2021
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10012433558
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5
Bewerbung per Formular : so geht’s richtig
Horstmann, Felix
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
45
(
2016
)
1
,
pp. 52
Persistent link: https://www.econbiz.de/10011538299
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6
Zehn Eigenschaften für ein erfolgreiches Vorstellungsgespräch
Horstmann, Felix
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
45
(
2016
)
5
,
pp. 271-272
Persistent link: https://www.econbiz.de/10011539817
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7
Measuring the shopper's attitude toward the point of sale display : scale development and validation
Horstmann, Felix
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 112-123
Persistent link: https://www.econbiz.de/10011697925
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8
Blackbox: Bewertungskriterien von Juniorprofessuren
Horstmann, Felix
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
46
(
2017
)
4
,
pp. 54
Persistent link: https://www.econbiz.de/10011864576
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9
Saisonhöhepunkte des deutschen Schokoladenkonsums
Horstmann, Felix
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
47
(
2018
)
4
,
pp. 36-37
Persistent link: https://www.econbiz.de/10011978348
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10
Handelsbilanzüberschüsse von EU und Chinagegenüber den USA : Zünglein an der Waage zum Handelskrieg?
Horstmann, Felix
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
47
(
2018
)
10
,
pp. 40-41
Persistent link: https://www.econbiz.de/10011979134
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