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Both theory and recent empirical evidence on nudging suggest that observability of behavior acts as an instrument for promoting (discouraging) pro-social (anti-social) behavior. We connect three streams of literature (nudging, social preferences, and social norms) to investigate the universality...
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The purpose of this study was to determine how social norms and definitions of the self in terms of individualism-collectivism related to engagement in a public-sphere behavior, encouraging others to conserve water. To achieve this, we examined the public sphere behavior of encouraging others to...
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