The aim of this study is determine the perception of Turkish university students of mobile phone brands. To achieve this, brand, brand positioning concepts and brand positioning strategies were mentioned. 417 questionnaires were carried out from university students. The results obtained from the...

Purpose: The purpose of this paper is to review the literature on halal research and conduct a content analysis of the same for the purpose of classification, as well as providing a comprehensive bibliography. Design/methodology/approach: This literature review study covers 56 articles...

Purpose: The purpose of this paper is to explore consumers’ retailer preferences during economic growth and recession periods in a Muslim-intensive country, and to compare the efficiency of retailers of different formats. Design/methodology/approach: The data of the retailers operating in...