Gummesson, Evert - In: Management Decision 44 (2006) 2, pp. 167-179
being largely disregarded by research: complexity, context and persona (the human and social aspects of researcher behaviour … complexity, context and persona and their multitude of factors, relationships and fuzzy phenomena; conventional statistical … studied phenomena in their proper context, and sweep persona under the carpet. Originality/value – The article is on …