that embraces the complexities inherent in a multiplicity of factors that, at the technological and management level …

The management fashion literature has highlighted the role played by business media (i.e. print media outlets) in the … diffusion and dissemination of new management concepts and ideas. However, in the last few years, we have witnessed the … public and professionals in the business community. To date, however, management fashion researchers have not addressed the …

Dealing with intangible and so subtle experience is unusual and a huge challenge for management that is not used to … studies point to the importance of customer experience management (CEM). However, if the CEM is a strategy to focus on … managers of three important Brazilian clothing retail chains, it was possible to analyze the aspects that impact on the …