Contents: PART I -- INTRODUCTION -- 1 Pioneering business families committed to sustainable development / Pramodita Sharma and Sanjay Sharma -- PART II DESIGNED FOR SUSTAINABILITY -- 2 Sustainability comes naturally: Rocky Mountain Soap Company, a purpose-driven family business / Pramodita...

Firms seeking to embed sustainability into their core business strategy face inherent tensions of managing conflicting goals of performing on economic, social, and environmental dimensions, in the short- and long-term. Hahn et al., (2014) argue that managers that view these tensions as a paradox...