Dufour, Yvon; Lamothe, Lise - In: Journal of Strategy and Management 2 (2009) 1, pp. 97-109
Purpose – On 10 September 2007 the world was stunned by the news that Anita Roddick – the founder of The Body Shop – was dead at the age of 64. Everyone recognizes the success of The Body Shop, but it is not easily explained using traditional strategic thinking. This paper aims to shed new...