This study represents the first investigation of the ability of the financial marketplace to value patent assets via exploiting the informational content of a widely-quoted stock market patent index known as the Ocean Tomo 300 Patent Index (OT 300). The results clearly suggest that the OT 300...

Contrary to the plethora of critical articles recently appearing in both the popular and business press, this carefully controlled investigation of 49 stadium- and arena-naming-rights agreement announcements provides striking evidence that such sponsorships can significantly enhance the stock...

This study presents the first analysis of the impact of NASCAR sponsorship announcements on the stock prices of sponsoring firms. The primary finding of the study-that NASCAR sponsorship announcements were accompanied by the largest increases in shareholder wealth ever recorded in the marketing...