Chand, Masud; Tung, Rosalie L. - In: Asia Pacific Business Review 17 (2011) 3, pp. 265-280
As protectionist sentiments rise in many countries in light of the 2008--2009 financial crisis, it is more important than ever to understand the potential role of homophily on the country of origin (COO) effect in consumer purchases and how it can impact trade and investment. This study examines...