Ergen Keleş, Fatma Hilal; Keleş, Emrah; … - In: Borsa Istanbul Review 23 (2023) 2, pp. 443-463
Despite widespread agreement that corporate social responsibility (CSR) should not be motivated only by a desire to increase corporate financial performance (CFP), marketers are aware of the possible links between CSR and CFP. Surprisingly, after decades of empirical investigation, the evidence...