This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and supply chains. They present business models and investment options for enhanced strategic decision making as well as recent approaches for...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and sustainability. They present simulation studies, systems and models for optimizations and digitalized solutions with a focus on maritime as...

Commonly used discrete choice model analyses (e.g., probit, logit and multinomial logit models) draw on the estimation of importance weights that apply to different attribute levels. But directly estimating the importance weights of the attribute as a whole, rather than of distinct attribute...

The authors propose a CTA-PLS assessment routine for measurement models. This routine applies confirmatory tetrad analysis (CTA) in a manner which is consistentwith partial least squares (PLS) pathmodeling assumptions. The conceptualization employs a bootstrapping procedure to accomplish an...

Focusing on sporting events as an important segment within the tourism and travel industry, this study establishes that the service quality – delight – loyalty system complements a service quality – satisfaction – loyalty one. The findings highlight that prior consumption experience with...

Brand communities offer effective means to achieve favorable brand outcomes, such as enhanced consumer brand loyalty. But what drives brand community success, and how can managers evaluate their communities' performance? Based on Muñiz and O'Guinn (2001) the existing literature suggests high...

Studies examining the effects of culture on intentions and behaviors within organizations, as well as of related cross-cultural differences, often focus on either the direct or moderating effect of single cultural value dimensions, or on the moderating effect of country as a proxy of culture....

Purpose – Structural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing research. While the covariance-based SEM (CB-SEM) approach is dominant, the authors argue that the field's dynamic nature and the sometimes early stage...