Chang, Kuo‐Chien; Chen, Mu‐Chen; Hsu, Chia‐Lin; … - In: Industrial Management & Data Systems 110 (2010) 9, pp. 1420-1443
Purpose – This paper attempts to investigate the casual relationships among service convenience, perceived service value, perceived service guarantee strength, customer satisfaction, and loyalty. Although previous studies have addressed the importance of these variables, the understanding of...