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The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen; Dalakas, Vassilis; Chen, Johnny - In: Psychology & marketing 39 (2022) 1, pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
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Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
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Are restrictions of competition by sports associations horizontal or vertical in nature?
Budzinski, Oliver; Szymanski, Stefan - 2014
In this paper, we discuss from an economic perspective two alternative views of restrictions of competition by sports … associations. The horizontal approach views such restrictions as an agreement among the participants of a sports league with the … sports association merely representing an organization executing the horizontal cooperation. In contrast, the vertical …
Persistent link: https://www.econbiz.de/10010257231
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Professional football clubs and empirical evidence from the COVID-19 crisis : time for sport entrepreneurship?
Hammerschmidt, Jonas; Durst, Susanne; Kraus, Sascha; … - In: Technological forecasting & social change : an … 165 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012671838
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Market-internal financial regulation in sports as an anticompetitive institution
Budzinski, Oliver - 2017
Financial regulation in sports is usually discussed in the context of representing an instrument against "financial …
Persistent link: https://www.econbiz.de/10011750279
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Financial regulation in sport championships as an anticompetitive institution
Budzinski, Oliver - 2024
Financial regulation in sports is usually discussed in the context of representing an instrument against “financial …
Persistent link: https://www.econbiz.de/10014512397
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Action sports athletes as entrepreneurs : female professional wakeboarders, sponsorship, and branding
Parris, Denise L.; Troilo, Michael L.; Bouchet, Adrien; … - In: Sport management review 17 (2014) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10010425609
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Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
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The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna; Tzoumaka, Eugenia - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 92-117
Persistent link: https://www.econbiz.de/10012523263