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In support of sport : examining the relationship between community sport organizations and sponsors

Misener, Katie; Doherty, Alison - In: Sport management review 17 (2014) 4, pp. 493-506

Persistent link: https://www.econbiz.de/10010425618

Mitre, Maria; Ordóñez de Pablos, Patricia - In: International journal of sport management and marketing … 5 (2009) 3, pp. 330-337

Persistent link: https://www.econbiz.de/10003824326

Marketing im Sport

Bühler, André W.; Nufer, Gerd - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 25-61). 2011

Persistent link: https://www.econbiz.de/10008738201

The benefits grid : translating motorsports sponsorship features into sponsor benefits

DeGaris, Larry - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 21-29

Persistent link: https://www.econbiz.de/10008650627

Special issue: The management and marketing of motorsports

DeGaris, Larry (contributor) - 2010

Persistent link: https://www.econbiz.de/10008650629

Sportmanagement : [Finanzierung und Lizenzierung ; Rechnungswesen, Recht und Steuern ; Controlling, Personal und Organisation ; Marketing und Medien]

Galli, Albert (ed.) - 2012 - 2., völlig überarb. Aufl.

Persistent link: https://www.econbiz.de/10009622607

Special issue: Marketing and sponsorship in sport leagues

Barros, Carlos Pestana (contributor) - 2011

Persistent link: https://www.econbiz.de/10009232512

A content analysis of sponsor representation across professional sport websites : extension of attribute typology

Berardone, David; Nguyen, Sheila; Turner, Paul - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 286-305

Persistent link: https://www.econbiz.de/10009514073

The importance of mutual beneficial relationships in the sponsorhip dyad

Nufer, Gerd; Bühler, André W. - 2010

aiming at commercial objectives through sports sponsorship. The most successful sports sponsorships are based on a good … studies the main factors for successful relationships in the context of sports sponsorship are identified and discussed. …The emphasis on relationships - as opposed to transaction-based exchanges - is redefining the marketing domain. Sports …

Persistent link: https://www.econbiz.de/10009521357

Sport und Wirtschaft - Sportsponsoring in der Formel 1

Schilling, Lutz; Thielen, Ingo - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003011447