The current study evaluates the development and perspective implication of social marketing interventions for empowering healthy life and well-being of the population in Georgia. The objective of the research is to analyze the impact of food labeling for healthy behavior change of Georgian...

The marketing survey of thirty products has been included in the consumer basket of Georgia. Information obtained from the respondents' surveys on the current and consumable acceptable prices of products are used by this information to construct linear, indicative and linear models to reflect...

Consumer behavior research was conducted on bank services and (non-alcohol) soft drinks. Based on four different currencies and ten services there are analyses made on bank clients’ distribution by bank services and currencies, percentage distribution by bank services, percentage distribution...

The English language version of this paper is available at: Tsxum-Afxazetis_Mecnierebata_Akademiis_Shromebi_2019_N17-18.pdf Georgian Abstract: ნაშრომში, მომხმარებელთა ქცევის მარკეტინგული კვლევის...

Article shows that image of the universities is a powerful lever affecting choice of the higher education institution by the enrollees. The authors, based on analysis of different literary sources,regard that the elements of the higher education institutions image include the indicators showing...