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A preliminary study of Fintech industry : a two-stage clustering analysis for customer segmentation in the B2B setting
Sheikh, Alireza; Ghanbarpour, Tohid; Gholamiangonabadi, … - In: Journal of business-to-business marketing 26 (2019) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10012196288
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Supplier selection and stepwise benchmarking : a new hybrid model using DEA and AHP based on cluster analysis
Park, Sung Chul; Lee, Jang Hee - In: Journal of the Operational Research Society 69 (2018) 3, pp. 449-466
Persistent link: https://www.econbiz.de/10012225138
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Developing a model for determining optimal η in DEA-discriminant analysis for predicting suppliers' group membership in supply chain
Boudaghi, Elahe; Saen, Reza Farzipoor - In: Opsearch : journal of the Operational Research Society … 52 (2015) 1, pp. 134-155
Persistent link: https://www.econbiz.de/10011300184
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Tourist segments for new facilities in national park areas : profiling tourists in Norway based on psychographics and demographics
Veisten, Knut; Haukeland, Jan Vidar; Baardsen, Sjur; … - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 486-510
Persistent link: https://www.econbiz.de/10011349980
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Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
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Market segmentation of airline cargo transport
Chao, Ching-cheng; Lirn, Tai-cherng; Shang, Kuo Chung - In: The service industries journal 33 (2013) 15/16, pp. 1672-1685
Persistent link: https://www.econbiz.de/10010229397
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An analysis and visualization methodology for identifying and testing market structure
France, Stephen L.; Ghose, Sanjoy - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 182-197
Persistent link: https://www.econbiz.de/10011437863
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Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata; Tkaczynski, Aaron; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 55 (2016) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
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Bank selection process and market segmentation : evidence from Indian exporting SMEs
Kaur, Manpreet - In: Vision : the journal of business perspective 19 (2015) 2, pp. 79-88
Persistent link: https://www.econbiz.de/10011487803