Live streaming e-commerce is a new online marketing model formed by 'live broadcast + e-commerce' in which the streamer is the most crucial part. This study explores the mediator effect of the streamers between customer experience and consumer purchase intention in the context of live-streaming...

Live streaming e-commerce is a new online marketing model formed by 'live broadcast + e-commerce' in which the streamer is the most crucial part. This study explores the mediator effect of the streamers between customer experience and consumer purchase intention in the context of live-streaming...

Since the reform and opening-up, China has developed into the world's number one manufacturing country. Meanwhile, China's environmental protection efforts continue to strengthen. So, will changes in the intensity of environmental regulatory policies have an impact on the technological...