quantify the theory, we bring together patent data, survey data on environmental values, and competition measures. Using a …This paper investigates the joint effect of consumers' environmental concerns and product-market competition on firms … intuition that socially responsible consumers induce firms to escape competition by pursuing greener innovations. To test and …

We consider technology choices between green and brown technologies by firms. We use insights from complexity theory …

from complexity theory that takes account of true uncertainty and increasing returns to technology adoption. We examine …