Mortazavi, Marjan; Rahim Esfidani, Mohammad; Shaemi … - In: Journal of Research in Interactive Marketing 8 (2014) 2, pp. 102-123
Purpose – The purpose of this paper is to examine the characteristics of virtual social networks (VSNs) and to determine their salient attributes, including those that influence flow experience, trust and electronic word-of-mouth (eWOM) behaviors affecting users’ purchase intentions, and to...