Changing consumption pattern of the Indian consumer has been undergoing a significant transformation over the years. Improvement in the economic conditions, exposure to International media, foreign travel, degree of urbanization, education levels, emergence of new job opportunities in the...

Television being the most prominent and powerful means of communicating the promotional message, due efforts are taken by marketers to communicate the message effectively. However many leading organizations do not take efforts to understand the consumer psychic and view point of the receiver. An...

Comparing the marketing strategies of business in today's marketing scenario with those of ten year ago, the most striking impression is one of 'Marketing Strategies Obsolescence'. Today's marketers are more concerned in fighting competition increasing market share and aggressively involved in...

The print media made the wide dissemination of information possible, mainly advertisements in newspapers. The education institutes needs manpower for its sustenance which they get through different sources. As a matter of fact the major share of appointment ads of education sector in Pune is...

Rural markets are complex and dynamic in nature. India's population is 1.21 billion*1. The spread of population is in 5161 cities and towns and 6, 38,588 villages speaking 33 languages, 1652 dialects and having sub cultural and diverse requirements. The growth rate of population for India in the...

In India ever since independence, marketing acquire a largely urban bias. Hence, there were very less attempt on the part of marketers to distribute products to satisfy rural needs. An apathetic attitude also due to the assumption that the rural consumer are poor and had no purchasing power to...

In India ever since independence, marketing acquire a largely urban bias. Hence, there were very less attempt on the part of marketers to develop product to satisfy their needs. An apathetic attitude also due to the assumption that the rural consumer are poor and had no purchasing power to buy...

Problem Statement / Issue: In the case of the developing countries of which India is one, the implications are noticeable in the areas of crash in share prices, dwindling revenues, and possible erosion of foreign resources among others which affects on service industries most; where management...

Over the past few years ownership of smartphones has become dominant over feature phones. It has become habitual in the life of college students to spend time on smartphones on day to day basis. Smartphone has become an integral part of student’s life. There are varied reasons behind the...

There is an expanding necessity in current times for more robust expense management as well as a need for higher returns in companies. The use of Information & Communication Technology (ICT) to get a competitive advantage has gained immense attention within organizations in a rapidly globalizing...