The Employee Value Proposition represents the perceived overall deal between employer and employee. The employer makes an offer to the employee (or the give) and expects contributions (or the get) from the employee in return. The inducements and contributions consist of mutual obligations and...

Experiential Branding is a process by which brands create and drive interactions with consumers in all aspects of the brand experience to emotionally influence their preferences and to actively shape their perceptions of the brand. Experiential marketing also called "engagement marketing,"...

Sustainable development practices are aimed to meet the needs of today, without compromising the needs of tomorrow. This means we cannot continue using current levels of resources as this will not leave enough for future generations. Stabilizing and reducing carbon emissions is key to living...

The Indian higher education system is the third-largest in the world in terms of numbers, after China and the United States. There has been an unprecedented growth in the number of universities, colleges as well as enrollment in the higher education system particularly during the last one and a...

In today’s technologically driven world consumer shopping behavior towards different channels has changed. Customers can buy any product at any time from anywhere. The customer is using various online and offline channels simultaneously for buying any product which leads to the omnichannel...

Television being the most prominent and powerful means of communicating the promotional message, due efforts are taken by marketers to communicate the message effectively. However, many leading organizations do not take efforts to understand the consumer psychic and viewpoint of the receiver. An...

E-Commerce plays a vital role to theorize this concept. One area that has been profoundly affected by the internet revolution is e-commerce. The function of e-commerce is referred to as e-business, and the terms are once in a while used interchangeably. E-Commerce removes physical availability...

The purpose of the paper is to study the product positioning concept and to understand its relevance in the marketing strategy of Industrial Products. To know more on the subject existing literature is reviewed. The study on the past work gives information on the various attributes and how...

The educated Indian women have to go a long way to achieve equal rights and position because traditions are deep-rooted in Indian society where the sociological setup has been a male-dominated one. Despite all the social hurdles, Indian women stand tall from the rest of the crowd and are...

Today's market is becoming more global, dynamic and competitive hence organisations needs better organisational attractiveness, brand and reputation for sustainability which can be effectively managed through the compelling employee value proposition. The employee value proposition represents...