In the Indian market, marketing attains a principally urban preconception. Therefore, there was especially less attempt from industries to make goods and services available to fulfill rural market requirements. An unconcerned attitude moreover because of the hypothesis that the rural customer is...

The soft drinks market till 1990s was in the hands of domestic players like Campacola, Thumps Up, Limca etc. but opening of MNC players, Pepsi which scores over Coke. Pepsi interred Indian market in 1991 and Coke reentered in 1993. Pepsi have been targeting its products towords youth and the...

All activities are designed to generate and to facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs or wants occurs, with minimal detrimental impact on the natural environment. Therefore, this study intends to identify the influence of...

Problem Statement / Issue: In the case of the developing countries of which India is one, the implications are noticeable in the areas of crash in share prices, dwindling revenues, and possible erosion of foreign resources among others which affects on service industries most; where management...

In India ever since independence, marketing acquire a largely urban bias. Hence, there were very less attempt on the part of marketers to distribute products to satisfy rural needs. An apathetic attitude also due to the assumption that the rural consumer are poor and had no purchasing power to...

This study examines the adoption and acceptance of information technology from the perspective of Pune based financial institutions. The results of the study indicate that majority of Pune city based financial institutions heavily used computer for routine jobs such as paper work and data...

Today, companies are facing challenges related to the recruitment and retaining of talented workforce, attributable to the deficiency of skilled candidates. Employer branding is a fairly recent term that can serve as a strategy for businesses to position themselves as an employer to attract and...

This study paper discusses regional imbalance and policy perspectives of services sector in Maharashtra State of India. The country adopted the special program targeted to accelerate development of service activities after liberalization and privatization since year 1991. Between 2009-2010 and...

If the creation is of a greater degree it's everything except possible for the producer to bargain their thing prompt to the customers it will require some venture and is less practical for brief things like results of the dirt. There are set agents in supplier to end customer who plays out the...

It is very important to understand the psychology and behavior of the customer for preferring the channels for buying products, but very few researches is carried out for distribution channels for necessary articles and accessories in Indian contest. As number of purchase and orientation...