Svensson, Göran; Wagner, Beverly - In: European Business Review 23 (2011) 4, pp. 334-352
Purpose – The purpose of this paper is to describe the concept of “transformative business sustainability”. “Business … sustainability” refers the total effort of a company – including its demand and supply chain network – to reduce the impact on the …, dynamic and flexible approach to “business sustainability” not governed by blinkers. Design/methodology/approach – This paper …