Showing 1 - 10 of 466
Persistent link: https://www.econbiz.de/10013364015
Persistent link: https://www.econbiz.de/10015057188
Persistent link: https://www.econbiz.de/10012810171
In this paper, we study theoretically how luxury goods can signal wealth in the presenceof high-quality, low-price counterfeits. We show that when high-quality, low-price counterfeitsexist and are visibly indistinguishable from the authentic products, the classic Veblen thesisbreaks down where...
Persistent link: https://www.econbiz.de/10012851396
Persistent link: https://www.econbiz.de/10013185710
We study how luxury brands can use product line expansion as a strategy when facing a threat from the counterfeit market. Consumers who are status-conscious consider the benefits and costs of buying luxury items in order to strengthen the beliefs of others about their status. Our findings...
Persistent link: https://www.econbiz.de/10012981814
Persistent link: https://www.econbiz.de/10014442409
Persistent link: https://www.econbiz.de/10000892137
Persistent link: https://www.econbiz.de/10000892138
Persistent link: https://www.econbiz.de/10003819741