Publication in a ranked journal has been considered as indicator of scholarship among individuals. A ranked journal and its relationship with an individual's research have been unknown for last two decades. But it is seen in last few years that most of the institutes and individual authors give...

The research study explores the phenomenon of increase in the use of online medium for textbook sales. The study uses the basics of commerce transactions, incorporating them into a model to explain their effects on different mediums of textbook sale. The study uses theoretical approach in...

The case study narrates different phases of the business that occur in a diverse product portfolio. Pepsico being a conglomerate tries to balance its business and channelize different routes to balance the effectiveness and efficiency in their operations. This case study uses multiple...

This study showcases the multi-attribute decision support methodology applied to analyze the impact of shopping malls on the city structure. The influence of shopping malls on the city is described as the sum of the effects of the quality of life, the neighborhood, the work of city...

Today university and college rankings are the major determinants influencing the enrollment decision of the current student. Universities improving on certain aspects are found to retain a majority of freshman students despite the university tier status. These aspects are seen to determine a...

Brand name and product positioning have been a critical issue in the field of branding especially for growing market of smartphones. Blooming market has made industry to invest more capital in research and development of more sophisticated devices featuring advanced features from basic calling...

This study tries to examine the influence of salesperson’s customer orientation on Customer Loyalty. Customer orientation is the approach taken by a salesperson to improve customer relationship and increase sales. Many organizations prefer sales orientation as a strategic approach towards...