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Consistent with nonprofit fundraising practices, donation visibility has been shown to increase giving. While concern …
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charitable motive, offering these charity-linked bundles could be a strategic instrument for firms to increase profits. We report …, complete markets, and absent transaction cost, selling charity-linked bundles should not be profitable even when consumers are … significantly higher profits. No such effect is observed when the donation is limited to 2%. Offering charity-linked bundles …
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