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Breaking mould on copycats : what makes product imitation strategies successful?
Horen, Femke van - 2010
Persistent link: https://www.econbiz.de/10008658912
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When high-similarity copycats lose and moderate-similarity copycats gain : the impact of comparative evaluation
Horen, Femke van; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10009507245
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The paradox of 'green to be seen' : green high-status shoppers excessively use (branded) shopping bags
Wal, Arianne J. van der; Horen, Femke van; Grinstein, Amir - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 216-219
Persistent link: https://www.econbiz.de/10011490899
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Why process matters : a social cognition perspective on economic behavior
Crusius, Jan; Horen, Femke van; Mußweiler, Thomas - In: Journal of economic psychology : research in economic … 33 (2012) 3, pp. 677-685
Persistent link: https://www.econbiz.de/10009703963
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Consumer evaluation of copycat brands : the effect of imitation type
Horen, Femke van; Pieters, Rik - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 246-255
Persistent link: https://www.econbiz.de/10009613720
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Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van; Pieters, Rik - In: Journal of economic psychology : research in economic … 37 (2013), pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
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The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, Katie; Berry, Christopher; Horen, Femke van - In: Journal of business research : JBR 99 (2019), pp. 264-274
Persistent link: https://www.econbiz.de/10012023631
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Temporal myopia in sustainable behavior under uncertainty
Wal, Arianne J. van der; Horen, Femke van; Grinstein, Amir - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 378-393
Persistent link: https://www.econbiz.de/10011943223
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Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van; Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
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When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van; Wänke, Michaela; Mussweiler, Thomas - In: International journal of advertising : the review of … 43 (2024) 3, pp. 533-553
Persistent link: https://www.econbiz.de/10014550991