This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it...

In 2020, the world was shaken by a very unexpected development, an unseen virus which could kill millions and spread without control. To reduce the impact of the pandemic and before the vaccine was created, lockdown and other safety measures were implemented. In this context, the socio-economic...

The impact of blockchain on the marketing mix elements : a literature review / Ela Sibel Bayrak Meydanoglu, Margareta Teodorescu, Müge Klein -- Video-on-demand platforms : a preliminary study on preferences and prospective binge behaviour / Isil Ketan, Alexander Dreyer, Dilek Zamantili Nayir --...

"COVID-19 caused massive disruptions in the higher education sector across the world. The transition to online learning exposed the deep-rooted inequalities between countries, systems, institutions, and student groups in terms of the availability of information technology infrastructure,...

"In Crisis, Inequalities and Poverty, Schettino and Clementi provide an empirical and theoretical analysis of the economic breakdown that has characterised the last two decades of capitalist development - from the Lehman collapse to the Covid-19 pandemic - with a particular focus on the impact...

For decades now wealth and power have been shifting from states to markets. This experiment has been a failure for all but a privileged few. But this trend is beginning to reverse, accelerated by the COVID-19 pandemic, which has seen the state play the most direct and positive role in citizens'...