Guido, Gianluigi; Pino, Giovanni; Peluso, Alessandro M. - In: Journal of Consumer Marketing 35 (2018) 1, pp. 105-115
Purpose: This study adds to the research on disgust by proposing a theoretical framework encompassing contamination-based, moral and structural disgust dimensions. The study empirically assesses the impact of these three dimensions on consumers’ purchase intentions for different product...