Purpose This research advances current knowledge about art infusion, which is the ability of art to favorably influence the assessment of consumer products. In particular, the research aims to investigate the effectiveness of artworks that evoke their creators’ most recognizable style in...

Purpose – This paper aims to assess the extent to which the perceived images and personalities of places mirror their prevalent production orientations, or “vocations”. It also investigates the factors that shape the expectations and desires of residents, tourists, local firms and export...

L’utilizzo delle neuroscienze all’interno degli studi di marketing ha permesso di approfondire lo studio della struttura e del funzionamento della mente umana e di migliorare i processi di indagine relativi alle basi biologiche che guidano la psicologia e il comportamento del consumatore....