Partouche-Sebban, Judith; Rezaee Vessal, Saeedeh; … - In: Journal of Business & Industrial Marketing 37 (2021) 8, pp. 1640-1649
Purpose: This study aims to explore the effect of value co-creation among health-care professionals and in a business-to-business (B2B) context on the involved individuals and the organization. More precisely, the effect of co-creation behaviors on the well-being of individuals, their work...