Chanal, Valérie; Tannery, Franck - In: Revue Finance Contrôle Stratégie 10 (2007) 2, pp. 97-127
pratique.(VA)Strategy communication is a central part of CEOs’ strategic activities. Recent research on strategic discourse … talks to different stakeholders (senior managers, members of the board, investors). Our results contribute to better … understand the role of strategy rhetoric in the enactment of a strategic order, and bring original insights to the “strategy as …