Hoang, Hung Gia; Nguyen, Duc Van - In: Global Knowledge, Memory and Communication 72 (2021) 4/5, pp. 506-522
Purpose The purpose of this paper is to examine factors that shape the adoption of mobile phones for vegetable marketing by Vietnamese smallholders. Design/methodology/approach A structured questionnaire was given to 185 smallholders randomly chosen from 345 vegetable smallholders in the Vinh...