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Entrepreneurial intentions : theory and evidence from Asia, America, and Europe
Paul, Justin; Hermel, Philippe; Srivatava, Archana - In: Journal of international entrepreneurship 15 (2017) 3, pp. 324-351
Persistent link: https://www.econbiz.de/10011806470
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International franchising : a literature review and research agenda
Rosado-Serrano, Alexander; Paul, Justin; Dikova, Desislava - In: Journal of business research : JBR 85 (2018), pp. 238-257
Persistent link: https://www.econbiz.de/10011815515
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Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin; Bhakar, Shailja - In: Journal of promotion management : JPM 24 (2018) 2, pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
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Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay; Paul, Justin - In: International business review : the official journal of … 27 (2018) 5, pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
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Indian culture, lunar phases and stock market returns
Lingaraja, Kasilingam; Paul, Justin; Selvam, Murugesan - In: International journal of Indian culture and business … 19 (2019) 4, pp. 394-417
Persistent link: https://www.econbiz.de/10012209276
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Knowledge transfer and innovation through university-industry partnership : an integrated theoretical view
Thomas, Asha; Paul, Justin - In: Knowledge management research & practice : KMRP ; an … 17 (2019) 4, pp. 436-448
Persistent link: https://www.econbiz.de/10012178047
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Handbook of research on circular economy and re-commerce in the fashion industry
Śrīvāstava, Arcanā (ed.); Jain, Geetika (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012116899
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Consumer behavior and purchase intention for organic food : a review and research agenda
Rana, Jyoti; Paul, Justin - In: Journal of retailing and consumer services 38 (2017), pp. 157-165
Persistent link: https://www.econbiz.de/10011743213
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Consumer satisfaction in retail stores : theory and implications
Paul, Justin; Sankaranarayanan, Koloth G.; Mekoth, … - In: International journal of consumer studies 40 (2016) 6, pp. 635-642
Persistent link: https://www.econbiz.de/10011640290
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Rethinking the bottom of the pyramid : towards a new marketing mix
Purohit, Sonal; Paul, Justin; Mishra, Rikee - In: Journal of retailing and consumer services 58 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012430641