The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food

Purpose – “Masstige marketing” is considered as a market penetration strategy for medium and large enterprises, particularly in foreign markets. The author redefine “masstige marketing” strategy in this paper and map the concept as a new model for brand building. Second, the author...

China and India implemented the World Trade Organization (WTO) agreements, removing restrictions with the intent to increase international trade and foreign investment. This article aims to examine whether this objective was achieved by analyzing trends in exports and imports, and determining...