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Open innovation through collaboration could be beneficial for various reasons, but participating firms must also … consider the strategic consequences of their formation on the supply chain. This study is concerned with how open innovation … adoption of the new component innovation by the downstream supply chain. The analysis specifically examines three types of firm …
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Research institutes mainly engage in product innovation for the purpose of applying, testing and usually also … transferring knowledge or technology. Managing product innovation processes in this type of environment leads to various problems … with the establishment and managent of alliances and alignment. In this paper a systematic analysis of product innovation …
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Marketing of new products as an important part of the commercialization process, plays a critical role in the success of developer companies. Most new products fail, and in sequence cause the company not to reach the financial and marketing aims. The paper concentrates on cooperative marketing...
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of their performance implications—specifically in terms of their impact on innovation output. We submit that private …-private alliances will have a positive impact on innovation output while public-private alliances will have a negative impact. Results …
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