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Chain-wide and store-level analysis for cross-category management

Kamakura, Wagner A.; Kang, Wooseong - In: Journal of retailing 83 (2007) 2, pp. 159-170

Persistent link: https://www.econbiz.de/10003452312

The strategic effects of multimarket contact : mutual forbearance and competitive response in the personal computer industry

Kang, Wooseong; Bayus, Barry L.; Balasubramanian, Sridhar - In: Journal of marketing research : JMR 47 (2010) 3, pp. 415-427

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The impact of product portfolio strategy on financial performance : the roles of product development and market entry decisions

Kang, Wooseong; Montoya, Mitzi - In: The journal of product innovation management : an … 31 (2014) 3, pp. 516-534

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Aesthetic responses to prototypicality and uniqueness of product design

Stanton, Steven J.; Townsend, Janell D.; Kang, Wooseong - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 235-246

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The Strategic Effects of Multimarket Contact : Mutual Forbearance and Competitive Response in the Personal Computer Industry

Kang, Wooseong - 2012

Firms frequently compete across multiple segments. Such multimarket contact has been shown to deter aggressive competition, leading to what has been termed quot;mutual forbearance.quot; Empirical support for this phenomenon derives mainly from studies of the direct effects of multimarket contact...

Persistent link: https://www.econbiz.de/10012712440

Brand-specific design effects : forum and function

Townsend, Janell D.; Kang, Wooseong; Montoya, Mitzi M.; … - In: The journal of product innovation management : an … 30 (2013) 5, pp. 994-1008

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Towards employee work passion and performance : a validation of the Work Cognition Inventory in Korea

Kim, Junhee; Nimon, Kim; Sing, Ji Hoon; Zigarmi, Drea - In: Human resource development international : enhancing … 18 (2015) 2, pp. 169-190

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Local consumers' reception of imported and domestic movies in the Korean movie market

Moon, Sangkil; Bayus, Barry L.; Yi, Youjae; Kim, Junhee - In: Journal of cultural economics 39 (2015) 1, pp. 99-121

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Consumers' pre-launch awareness and preference on movie sales

Moon, Sangkil; Kim, Junhee; Bayus, Barry L.; Yi, Youjae - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1024-1046

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Perceived managerial and leadership effectiveness within South Korean and British private companies : a derived etic comparative study

Hamlin, Robert G.; Kim, Sewon; Chai, Dae Seok; Kim, Junhee - In: Human resource development quarterly 27 (2016) 2, pp. 237-269

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