Kehagia, Olga; Linardakis, Michalis; Chryssochoidis, George - In: EuroMed Journal of Business 2 (2007) 2, pp. 173-190
Purpose – This paper seeks to explore two issues, namely: whether Greek consumers are interested in information provided to them for beef meat through systems of traceability, and whether they are willing to pay in order to acquire specific information for beef meat....