Department store chains use advertised price reductions as a major promotional tool to attract consumers to their stores. In advertising discounts, retailers typically use price claims that vary on two key dimensions. First, discounts may be specified either precisely (e.g., 60% off) or with...

The objective of the present research is to study consumer decisions to utilize a line of credit. The life-cycle hypothesis from economics argues that consumers should intertemporally reallocate their incomes over their life stream to maximize lifetime utility. One form of intertemporal...

Money illusion research shows that the nominal (face) value of money affects consumer perceptions of its real value. Recent mixed findings on consumer valuations in different currencies suggest that the underlying anchoring and adjustment processes are complex. We develop a framework to identify...

Purpose – Mail‐in rebates are an oft used, but poorly understood mechanism to promote the purchase of a product. In particular, prior research suggests that a significant percentage of consumers who purchase a product intending to redeem an accompanying rebate, fail to do so – a phenomenon...

Cover -- Copyright -- Contents -- Introduction: Rethinking Innovation -- 1 Poverty, Invisibility, and Innovation -- 2 Behaviourally Informed Innovation -- 3 Appropriate Technologies for the Global South -- 4 Globalization of Biopharmaceutical Innovation: Implications for Poor-Market Diseases --...