Bekata, Aklilu Tukela; Kero, Chalchissa Amentie - In: Cogent business & management 11 (2024) 1, pp. 1-23
The objective of this study was to examine the significance of customer-orientation for open innovation and performance of the SMEs. Explanatory research design and multi-stage sampling were used to acquire both primary and secondary data from the study area. The study used structural equation...