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Is two-tailed testing for directional research hypotheses tests legitimate?
Cho, Hyun-chul; Abe, Shuzo - In: Journal of business research : JBR 66 (2013) 9, pp. 1261-1266
Persistent link: https://www.econbiz.de/10009756061
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Essentials of marketing research
Hair, Joseph F.; Celsi, Mary Wolfinbarger; Ortinau, David J. - 2013 - 3. ed.
Persistent link: https://www.econbiz.de/10009659685
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The interaction of sampling and weighting in producing a representative sample online : an excerpt from the ARF's "Foundations of Quality 2" initiative
Bremer, John - In: Journal of advertising research 53 (2013) 4, pp. 363-371
Persistent link: https://www.econbiz.de/10010245577
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Dynamic, interactive survey questions can increase survey data quality
Dolnicar, Sara; Grün, Bettina; Yanamandram, Venkata - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 690-699
Persistent link: https://www.econbiz.de/10010246307
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A commercial real estate matching method for return estimations
Robinson, Spenser; Reichert, Alan K. - In: The journal of real estate research 37 (2015) 4, pp. 563-596
Persistent link: https://www.econbiz.de/10011434367
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Quantitative methods in marketing
Baron, Steve; Ashman, Rachel - In: The marketing book, (pp. 211-270). 2016
Persistent link: https://www.econbiz.de/10011471646
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New statistical analysis in marketing research with fuzzy data
Lin, Hsin-Cheng; Wang, Chen-Song; Chen, Juei Chao; Wu, … - In: Journal of business research : JBR 69 (2016) 6, pp. 2176-2181
Persistent link: https://www.econbiz.de/10011472156
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A note on the use of survey research firms to enable empirical data collection
Schoenherr, Tobias; Ellram, Lisa M.; Tate, Wendy L. - In: Journal of business logistics : JBL 36 (2015) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10011482443
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"Cargo cult" science in traditional organization and information systems survey research : a case for using nontraditional methods of data collection, including Mechanical Turk and...
Lowry, Paul Benjamin; D'Arcy, John; Hammer, Bryan; … - In: The journal of strategic information systems : … 25 (2016) 3, pp. 232-240
Persistent link: https://www.econbiz.de/10011566746