Brand, Tim; Goetjes, Eva; Blankart, Katharina - In: Schmalenbach Journal of Business Research (SBUR) 75 (2023) 3, pp. 281-302
In dynamic markets, organizations have to be ambidextrous to adapt to constant change. Simultaneously, organizations are increasingly required to adopt quality management accreditation. Standardization through accreditation bares the risk of limiting an organization's dynamic capabilities. In...