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Price influence and age segments of Beijing consumers

Anderson, Patricia M.; He, Xiaohong - In: Journal of Consumer Marketing 15 (1998) 2, pp. 152-169

, social forces, marketing mix and consumer behavior for durables and nondurables. Cameras, cosmetics, fast food restaurants …

Persistent link: https://www.econbiz.de/10014849201

Starbucks International enters Kuwait

Welsh, Dianne H.B.; Raven, Peter; Al‐Mutair, Nasser - In: Journal of Consumer Marketing 15 (1998) 2, pp. 191-197

This case describes the situation surrounding the entrance of Starbucks International Coffee into the Kuwait marketplace. It requires students to consider relevant small business and entrepreneurship issues in determining an appropriate response. These issues include: international joint...

Persistent link: https://www.econbiz.de/10014849203

The influence of consumption situation and product involvement over consumers’ use of product attribute

Quester, Pascale G.; Smart, Justin - In: Journal of Consumer Marketing 15 (1998) 3, pp. 220-238

A conjoint analysis study of consumers’ choice of a popular product examined whether consumption situation and … involvement influenced significantly the importance allocated by consumers to a number of key attributes determined by a sample of …

Persistent link: https://www.econbiz.de/10014849204

The Delphi Process: a strategic branding methodology

Chevron, Jacques R. - In: Journal of Consumer Marketing 15 (1998) 3, pp. 254-264

A brand exists through the values it reflects. These can be outlined in a brand character statement (BCS) to provide guidance to the brand’s speech. This article discusses the application of a tool from psychiatry for the development of a BCS. In addition, we present steps for implementing and...

Persistent link: https://www.econbiz.de/10014849206

The acceptance and diffusion of new consumer durables: differences between first and last adopters

Martinez, Eva; Polo, Yolanda; Flavián, Carlos - In: Journal of Consumer Marketing 15 (1998) 4, pp. 323-342

The diffusion process of an innovation, whether it be a product, a service or an idea, will vary in function of the characteristics of that innovation, as well as of the agents to whom it is directed. The objective of this paper is to differentiate the behaviour of the different adopter...

Persistent link: https://www.econbiz.de/10014849210

Product experience and consumer product attribute inference accuracy

Mason, Kevin; Bequette, Joyce - In: Journal of Consumer Marketing 15 (1998) 4, pp. 343-357

Consumers’ product evaluations are often influenced by information contained in their memories. Prior to product … evaluations, consumers are often exposed to data that permits them to judge the covariation relationships among different product …, this study examines the accuracy of consumers’ product attribute covariance beliefs as a function of their product …

Persistent link: https://www.econbiz.de/10014849211

Barriers to the adoption of really‐new products and the role of surrogate buyers

Aggarwal, Praveen; Cha, Taihoon; Wilemon, David - In: Journal of Consumer Marketing 15 (1998) 4, pp. 358-371

This paper examines adoption of really‐new products (RNPs) from a consumer perspective. The unique characteristics of RNPs which differentiate them from other innovative products are examined in relation to the role which these characteristics play in creating barriers to adoption of RNPs....

Persistent link: https://www.econbiz.de/10014849212

Leaving home: brand purchase influences on young adults

Feltham, Tammi S. - In: Journal of Consumer Marketing 15 (1998) 4, pp. 372-385

A widely held assumption is that brands purchased by the family will continue to be purchased by the children when they become adults. However, little consumer research actually exists on continued parental influence on young adults’ purchasing decisions. Using data from two surveys of over...

Persistent link: https://www.econbiz.de/10014849213

Developmental relationship marketing (connecting messages with mind: an empathetic marketing system)

Wolfe, David B. - In: Journal of Consumer Marketing 15 (1998) 5, pp. 449-467

behavior cannot be predicted. Asserts that the main challenge confronting marketers is understanding consumers’ psychosocial … needs. Goes on to discuss consumers’ root motivations and refers to these as key underlying motivating values. These are … developmental changes in consumers’ needs, motivations, and the strategies they employ to meet needs. …

Persistent link: https://www.econbiz.de/10014849217

Convergent marketing: executing on the promise of 1:1

McEachern, Carla E. - In: Journal of Consumer Marketing 15 (1998) 5, pp. 481-490

Asserts that since there are new competitors in almost every industry, businesses are needing to adapt their systems to more effectively meet the needs of customers. Argues that in this climate customer‐centric marketing is more effective than product‐oriented marketing. Decribes the...

Persistent link: https://www.econbiz.de/10014849218